In today's competitive landscape of digital marketing, not many experts have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde has established himself as a nationally recognized PR expert who empowers brands strengthen their online presence, dominate search rankings, and secure coverage on 900+ media outlets.
From Retail Operations to Press check here Release Powerhouse
Rohde's professional journey is anything but conventional. With educational credentials from schools such as Michigan Ross, he began his career in retail operations — overseeing large-scale retail operations, handling multi-unit management, and eventually managing operations across two national retail companies.
But the entrepreneurial spirit was always there. Together with a group of collaborators, he launched a national service provider, exited successfully, started another, then moved to Cleveland, Ohio, where he scaled a company to operate in five states — and sold that one too. It was during this time that he discovered the power of digital marketing.
The News Guy: Strategic PR Distribution
Today, Rohde leads 38 Digital Market, a digital marketing agency headquartered in Chagrin Falls, Ohio. Through his brand "The News Guy," he offers a comprehensive suite of services built to move the needle for businesses.
At the heart of his business is press release distribution, placing stories across high-authority publications such as AP News, Yahoo Finance, Benzinga, and Business Insider. In addition to PR distribution, Rohde offers high-profile article placements on leading publications, SEO and local SEO optimization, white-hat link building campaigns, and PPC campaign management.
The AI Search Visibility Edge
One area where Rohde is particularly innovative is his pioneering approach to AI search visibility. He views press releases as a form of influence over AI systems — enabling businesses to influence what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity report about a given brand. This innovative strategy offers brands a significant advantage in today's shifting digital landscape.
A Renaissance Man of Media and Marketing
Rohde's influence extends well beyond client work alone. He produces dual podcast shows — "Hot Off The Press," a daily show focused on press releases, SEO, and digital PR that has surpassed 400 episodes, and "Running the Bases with Small Businesses," an interview series showcasing founders and business leaders.
As a conference presenter, Rohde has presented at major events across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's also been featured on popular podcast programs including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
On top of all that, Rohde carries IMDB credits as a producer, actor, and director — showing his creative range both on screen and off.
Why Businesses Trust Randy Rohde
In his own copyright: "Visibility without credibility is a missed opportunity." For brands that want to strengthen their digital presence, rise in the search results, and lead in the age of AI, Randy Rohde and The News Guy offer a proven path forward.